IS MAN-JOSE REAL?
<< INTRODUCTION—DESIGN CONCEPT VIDEO >>
Cast & Crew
Director / Writer / Camera / Producer / Editor — Julie Ip
Michael Doe — Richard Baker
MaryJane — Vicky Sarkisian
Jarvis Voiceover — Julie Ip
This is a group project rooted in the learning of design research methodologies and product development through deep understanding of the market. Throughout the course of this project we discovered many research strategies in contemporary practices, developed knowledge of writing screeners and guides to assist our field studies, ran design sprints to re-iterate and redefine our core insights and hypothesis in each stage of market research, allowing the deep understanding of our market inform our product concept development and storytelling.
—TARGET MARKET—
Single Male
Living in the Bay Area
Heterosexual
Age 25 - 40
Looking for a committed relationship
How can we help single heterosexual men in the Bay Area between age 25 to 40 have better chances of being in a committed relationship?
Click on image carousel below to view full research report:
Some runner up concepts that didn’t make the cut and why:
Video of Concept Testing Stage Explained:
Core Insights From Primary & Secondary Research
Ratio is NOT the most contributing factor.
Men have difficulties looking inwardly to become a better mate.
Final Design Solution
Help men look inwardly so that they can be more open to
learn how to become a better mate.
Final Product Concept
An Al Relationship Consultant App.
Introducing “Jarvis”
Your Personal Artificial Intelligence Relationship Consultant
—Dating Is Hard, So Don’t Do It Alone—
Character Personas:
Final prototype of app user interface
Jarvis UI Sitemap:
Jarvis app prototype video: